STYLE RESEARCH

Assignment

Research the typical styles of an Amsterdam neighborhood historical styles and contemporary styles. Then make a translation into a style concept for 2020-21. For a fictional client: WGSN. I got the neighborhood Oud-Zuid in Amsterdam.

 

What did I learn?

Workshop

  • Research of styles and experimentation with style characteristics

  • Translate to an original and contemporary style concept

  • Learned to collaborate in a professional way

 

Toolshops

Research

  • Developed the basic principles of research
  • Learned to do research using a variety of methods
  • Learned to use and select information of different and relevant sources

 

Visualisation

  • Learned to analyse an image, both visual and mental
  • Applied design principles
  • Translated the essence to new images by making combinations in collages; based on analogy
  • Learned and apply the fundamentals of graphic design

 

Digitalisation

  • Learned skills in InDesign and Photoshop in order to produce the style concept digitally