“Who wears what?” the purpose is to create an overview of the supply side of the jeans market. Therefore you need to research at least 20 jeans brands on different relevant aspects. This results in a description & visualisation of jeans brands in a brand report (content is more important than the looks).


What did I learn?

  • I know how to carry out a market analysis using relevant, contemporary sources
  • I can make relevant links between brands and market segments on the basis of research results, with the emphasis on branding
  • I can communicate the results of this market analysis in a clear way, and it is relevant to the next assignment
  • I know how to write a jeans brand report